Mobile App Gamification: 7 Fundamentals to Keep in Mind

Regardless of the method, however, you’ll need to follow certain principles for crafting an effective gamified app. So, without further ado, let’s get straight to them.

Fundamental #1: Remember About the App’s Core Purpose

While gamification is, without a doubt, an effective way to elevate customer engagement, the central focus should always be on the primary functions of your mobile app. Gamification tactics must enhance the user experience and not replace your app’s core features.

Fundamental #2: Establish Clear Objectives

Clear objectives are one of the essential principles of gamification. Just as with games in general, gamified apps must provide users with defined goals and instructions on how to achieve them. 

Why is it so important? There are 3 reasons:

1. First of all, goals and objectives set expectations for the users. This gives them a direct understanding of what they are working towards.
2. Second, they guide users, providing them with a sense of direction and fostering motivation to proceed.
3. Lastly, a well-defined objective brings a sense of achievement and satisfaction as users overcome challenges and reach certain goals.

Fundamental #3: Offer Valuable & Meaningful Rewards

Overcoming a challenge only to get a “Thank You!” message and nothing else doesn’t sound very inspiring. This is especially true for gamified apps: users expect to receive some kind of bonus for achieving the goal, and your mission is to provide it.

With that in mind, you need to establish an effective reward system for your app. A well-designed one does more than just offers prizes: it brings a sense of progress and can transform a simple user experience into an extraordinary journey.

For an effective reward system, consider these 3 components:

1. Alignment with Objectives. Rewards must be tied to the app’s primary objectives and clearly reflect them. This not only provides immediate gratification but also supports long-term engagement by reinforcing the core purpose of your app.
2. Discounts, Coupons, and Exclusives. Engage users by offering actual real-life benefits. For instance, award them with a valuable discount or coupon for beating a level or provide exclusive access to premium features for regular activity.
3. Virtual Items. One more way to enhance the experience is to offer virtual items that make the gaming process more enjoyable. These virtual goods can range from in-game character upgrades to unique themes, all contributing to a more personalized and immersive user journey.

Fundamental #4: Create a Motivating Progression System

Player progression has become a staple in lots of games, bringing a sense of accomplishment when you finally reach another milestone. And the satisfaction of leveling up can be brought into gamified apps as well! 

Below are the 3 elements for a fleshed-out progression system that will encourage users to invest more time into your app:

1. Progress Bar. It’s one of the most basic yet effective visual representations of advancement toward a specific goal. Progress bars can be used in different contexts, such as tracking daily activity, finishing an assignment, or reaching milestones.
2. Tiers and Levels. Another way to represent user advancement is through a level system. Each level reached represents a step-by-step progression and maintains interest and motivation.
3. Achievement Badges. Award users with badges for significant accomplishments to add an element of recognition and prestige. Provide the option to display these badges publicly to foster a sense of pride and friendly competition among users.