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Updated on 01/13/2023

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Boost your productivity with Blocks experts' help

  • folder icon closed folder open iconInspiration
    • Christmas Email Ideas 2023: Win More Holiday Sales With a Gorgeous Email Campaign
    • Litmus Live Recap: How to Keep Email Design Relevant
    • Ideas for International Women’s Day Email 2023: 20 Examples of Templates
    • April Fool’s Day 2023: Dos and Don’ts For Email Templates
    • Email Marketing Conferences 2023: A Must-Attend List
  • folder icon closed folder open iconGuides
    • Create an Email Template Within Minutes With Structures and Elements
    • Migrate Your Emails to Blocks From Any Other Platform
    • How To Generate a Countdown Timer for an Email in Blocks
    • Let Us Help You Migrate to Blocks
  • blocks alternatives category opengraph imageAlternatives
    • Knak Review & Alternatives: Best Email Template Editors Similar to Knak
    • Stensul Review: Competitors, Pricing, and Features
    • Stripo Review: Email Templates, Pricing, and Integrations
    • MJML Email Framework Review
    • Chamaileon Review: Email Templates, Features, Pricing, and Alternatives
    • BEEFree Email Editor Review: Email Templates, Pricing, and Alternatives
    • Unlayer Review: Editor Features, Templates, and Pricing
    • Topol.io Review: Features, Pricing and Alternatives
    • Designmodo Postcards Review: Features, Pricing, Integrations and More
    • Dyspatch Drag-and-Drop Email Editor Review
    • Responsive Email Frameworks: Types, Most Popular Solutions, Their Features And Comparison
  • blocks billing category opengraph imageBilling Questions
    • How Does Billing Work? Step-By-Step Guide
    • How Do I Manage My Blocks Subscription?
    • What’s the Difference Between Free, Paid, and Custom Pricing Plans?
  • blocks certifications category opengraph imageCertifications
    • How to Get a Marketo Certificate in 2023 (Updated)
    • The Guide to Salesforce Marketing Cloud Certification
    • The Ultimate Guide to Pardot Certification 2023: Types and Exam Preparation
    • Klaviyo Certification: A Comprehensive Guide to Becoming Certified (2023 Update)
    • The Ultimate Guide to Mailchimp Certification: Become an Email Marketing Pro
    • Eloqua Certification Types: Which Level is Right for You?
    • The Ultimate Guide to SaaS Certifications
    • Guide to Salesforce CPQ Certification 2023 (Updated)

Create an Email Template Within Minutes With Structures and Elements

Estimated reading: 5 minutes 201 views

Blocks editor allows you to create email templates with little effort and no code! Read on to learn how to use structures and elements to build a gorgeous email and save ready-made blocks for later use.  

Why Use Structures and Elements For Email Template Design 

Structures and elements let you design email templates without coding: instead of using HTML code, you can just select the needed parts of an email like an image, table, or button, drag and drop it to a template, and customize it as you please!

To try out structures and elements, open the editor (use either a ready-made template from our gallery or a blank template) and click Build. After that, drag and drop structures and elements to design your email without touching the code!

blocks elements and structures building process

With structures and elements, you save time on email production and get a beautifully structured email template that has everything you need to advertise your product: your logo, contact info, organized text, clear CTAs, and more. With Blocks, you won’t forget about important elements of an email. 

What Are Structures in Blocks? 

If you want to insert a new element to a ready-made template from our library or build an email from scratch, you’ll need to drag and drop a new structure to your email. 

In Blocks, structures are empty spaces where you can later add email elements (e.g., images, text, buttons, etc.). Structures help you keep the template organized and structurize it the way you need it. 

Select the structure depending on your goals: for example, if you want to add a header, footer, or headline, use a one-column structure. If you need to organize email elements into several columns (for example, three images in a row or an image and a text next to it), choose a structure with several spaces.

Step 1: Select the structure
Step 2: Drag and drop the structure where you need it.

After you’ve added the structures, it’s time to fill them in with elements. 

What Are Elements in Blocks? 

Elements are basic parts of an email that can be added to a template in Blocks: for example, images, buttons, tables, etc. After you’ve added the necessary structure to the email, you can add elements to each vacant space of the structure.

Step 1: Select the element
Step 2: Drag and drop the atom to a vacant space of the structure

What Elements You Can Find in the Collection and How to Use Them

Our collection of elements includes all the essential parts of an email template:

  • Image. Drag and drop this element and insert the link to your image in the Edit tab.
  • Text. After you’ve added this element to the template, edit the text just as you do in MS Word or Google Docs: change the font, size, color, and other parameters. 
  • Header. This element is automatically formatted as a header.
  • Button. After you’ve customized your button in the Edit tab, don’t forget to add a URL to the target page.
  • Lists. Select one of the two lists to structurize your text: either a numbered list or a bullet list. Edit the text and add your own images to the list.
  • Divider. Use this element to separate the sections of your email from each other. You can customize a divider just as you do it with other elements. 
  • Spacer. Adds a negative area between the elements of an email template. This element creates additional white space in your email design.
  • Social. This element contains the logos of the most popular social media. Add your own links in the Edit tab to encourage your subscribers to connect with you on other resources. 
  • Table. You can add text and images to the table. 

After you’ve added and arranged all the elements you need to your template, don’t forget to click Save or use the Ctrl+S shortcut key. 

How to Save Email Elements For Later Use

You don’t have to repeatedly build email elements with structures and elements from scratch: you can just create an element once and save it to the collection of blocks for later use! 

If you want to save an email element, follow the simple steps:

1. Point to the email element you want to save. You’ll see the bar on the left of the element;

2. Select “Save to Blocks”;

Save an email element to Blocks

3. Give the element a name, specify its type, and add tags: next time you need this element, you’ll easily find it in the collection using these keywords.

How to Find a Saved Email Block

All the blocks you’ve saved are stored in the collection. You can find saved blocks in the Build tab, just below the structures and elements: search by the keywords or use filters.

The blocks are saved for the whole project (not for a single email template): this way, you can use the saved email blocks across all your email templates within this project and never waste time creating them from scratch. 

Wrapping Up

Structures and elements allow you to save your resources on email production and organize all the parts of an email into a nice template. With Blocks, email design is simple: 

  1. Drag and drop the necessary structure;
  2. Drag and drop elements into structures;
  3. Customize email elements as you please;
  4. Save the blocks for later use and create new email templates within minutes.

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